‘Not for sale’: a new Neon Line sculpture is coming soon

“Jíbaro Soy” is a 20-foot-high sculpture by Puerto Rican artist Mark Rivera that debuted at Burning Man in 2023. It was reassembled at the Generator in Sparks after sitting in storage for a few months.  

The figure depicts a farmer whose chest, protected by two 200-pound machetes, houses a tightly packed neighborhood of wooden houses with signs saying “no se vende” (“not for sale”). 

“I just wanted to … create a sculpture that would show the world who I am, where I come from, and also talk a little bit about Puerto Rico, so that maybe I can express to other people around the world what our culture is about,” Rivera told Burning Man organizers. 

Plans are in motion to install the sculpture on the Neon Line on West Fourth Street in Reno, near the J Resort.  

—Kris Vagner